Top 100 Brands for 2009

A simple definition of brand can be

A brand is a name or trademark connected with a product or producer.

Anything that helps to remember or distinguish something can be termed as its brand. A brand is the most important factor for any business. Ever wonder why companies spending millions and billion on there branding. Cause its the most valuable asset of any business. Branding is an art and its not as easy as said.

What makes a brand great?
There is no easy answer for this question, however following four factors contribute to make a brand great.

• A Compelling Idea
• Purpose and Supporting Values
• Central Organizational Principle
• Relevancy

Recently BrandZ published a list of Top 100 Global Brands for 2009. Here are the top 10 brands of the world with there logos.

You can see the full list of top brands of 2009 here (PDF file):
Top 100 Brands of 2009