To start off with the logo identity of Adidas let me brief a little about the history, which surely is quite enticing. The company came into being in 1920 with a collaboration of two brothers named Adolf (Adi) Dassler and Rudolf Dassler. Within few years, Rudolf Dassler announced separation and launched his own brand PUMA AD. The fright was not taken seriously and Adolf (Adi) proceeded with the aim to produ ...

Adidas - A name that represents a leader in sports wears. A symbol that represents elegance and durability. This great logo was created by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adidas Logo was first used in 1949 on footwear with the slogan "the brand with 3 stripes". The 3 stripes logo was used i ...