Pepsi Logo – Design And History!

Talking bout the soft drink’s rival will be incomplete without Pepsi And Coca Cola(Read about: Coca cola logo). As we have discussed previously bout Coca cola Logo, lets talk about the Pepsi logo.

Pepsi Cola was originally called Brad’s Drink after its creator, Caleb Bradham, a pharmacist from North Carolina. The new name, Pepsi-Cola, was first used on August 28. The Pepsi logo is a simple globe with the Pepsi colors in the background and the word Pepsi in the foreground. Pepsi has changed its logo and its slogans a number of times since its introduction in 1898. On June 16, 1903, the title Pepsi-Cola was trademarked and had since remained unchanged.

Pepsi Logo is one of the famous logos that keep changing accordingly but remain one of the most famous logo of the world. Same thing applies to Pepsi Slogan. Here is the complete list of Pepsi Phrases, that marketing folks at Pepsi changes in past

1909-1939: Delicious and Healthful
1939-1950: Tice As Much For A Nickel Too
1950-1963: The Light Refreshment
1953-1961: Be Sociable
1961-1963: Now It’s Pepsi For Those Who Think Young
1963-1967: Come Alive! You’re In The Pepsi Generation
1967-1969: Taste That Beats The Others Cold
1969-1973: You’ve Got A Lot To Live, Pepsi’s Got A Lot To Give
1973-1975: Join The Pepsi People Feelin’ Free
1975-1978: Have A Pepsi Day
1978-1981: Catch That Pepsi Spirit
1981-1982: Pepsi’s Got Your Taste For Life!
1983-1983: Pepsi Now!
1984-now: Pepsi, The Choice Of A New Generation

In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product, which was originally created to serve his drugstore’s customers. Once the product got established, Bradham think about a redesign of the logo. Thus, in 1905, a modified script logo was introduced, followed by a second change in Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.

During the 1933’s sugar crisis, Loft, Inc. bought Pepsi-Cola. As part of their marketing strategy, Pepsi-Cola doubled the quantity of its drink from six-ounce package size to twelve-ounces for 10 cents. Thus, the slogan “Refreshing & Healthful” was added to the Pepsi logo.

In 1940, Walter Mack, the CEO of Pepsi-Cola, adopted the idea of 12-oz. embossed bottle with “Pepsi-Cola” baked into the glass and introduced the new bottle design with crown which was labeled with the Pepsi logo. In 1941, the Pepsi bottle crown colors were changed to blue, red and white, along with the Pepsi logo.

By 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink, Better Taste”. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface changes.

In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Then at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. Now the new Pepsi logo consists of a three-dimensional globe against an ice blue background, with the inclusion of the previously designed Pepsi typeface.

The interesting thing bout Pepsi logo is its evolution and the changes happened with the time. Although its being said that changing a logo too frequently isn’t a good idea, but Pepsi logo keep keep its uniqueness, innovation and creativity.