Logos – Definition, Importance, Significance!
What is Logo? Why you NEED A LOGO? what are the benefits of a logo? What is the significance of a Logo for a business?
Let’s find the answer of these and all other questions related to logo design in the lines below…
By definition, A Logo can be defined as
“A name, symbol, or design for easy and definite recognition for some product, service, person or business.”
“A logo is an iconic symbol designed to represent a company, product or service. It also depicts an organization’s personality.”
Why a business needs a logo or why is a logo so important for a business?
Let me ask you a question, how can you differentiate a Levis Jeans from normal Jeans? How will you distinguish an Adidas cleat from a Nike joggers?
The logo of a company is the shortest and most precise form to express the individuality, judgment, image, identity and intention of a person or a company. Often people identify a particular organization by its logo. It is short, smart and has an immediate appeal to the clients of a company or to the regular people.
Though names are what help us to identify one individual to another, it is the face of an individual we retain in our memory for longer. Similarly, if we shuffle our memory bank, we’ll find that we remember things, which appealed us visually than things that were told or written.
As we remember the individuality of a person by its face, in the very same fashion, uniqueness of a logo make it memorable. A logo helps us to avoid confusion in the market place, among clients, supplier’s users. It definitely acts as a trademark and may be used to identify business organizations, products, events or services.
It helps a company to brand itself. To make it more memorable for the people and make it stand out from the crowd. Companies spend millions on branding themselves and logo is the most important part of there branding campaign. But that doesn’t mean that small businesses don’t need a logo. A logo will help them in making them more visible and brand there business.
So its better to have a good and unique logo for your business as it will help you and your business in a long run.
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