Google Logo – Design And History!

Although the simplest logo in all the famous logos, Google logo is one of the most recognized symbol of the world. The Google logo is a very simple logo consist of simple font and some basic colors in fact It seems quite amateurish but still people love it. The simplicity of the logo may be to represent the simplicity of the search engine. Also there are numerous discussions on the web about the two O’s in Google logo. A theory suggest that it represent the infinity.

The first Google Logo was created Sergey Brin himself in September 1998 with the help of open source graphics software GIMP. And as you can see that Sergey wasn’t a designer, he applied simple effects that any novice graphics artist would apply to a piece of text in a powerful image editing software. Sergey used primary colors, added some emboss effect to make it look like 3D and Viola! Google had its first logo.

Then in November 1998, they added a shadow to the letters, changed the colors a bit and added a Yahoo! like exclamation mark which was quickly dropped. The current logo of Google was designed by designer Ruth Kedar. The logotype is based on the Catull typeface.

The interesting thing bout Google Logo is its changing according to current event or topic termed as Doodles. These logos are called Google doodles. How it was started? Apparently in 1999 Larry Page and Sergey Brin visited the Burning Man Festival. They modified the Google logo to indicate that they will be at the festival. As some people are like waiting for such things, they thought Google had adopted that logo forever ans star sending messages praising or criticizing the new logo. Larry and Sergey were encouraged by this experiment and they deiced to celebrate various events in Google style through a Google Doodle. Initially they were designed by an outside contractor later the task was given to intern designer Dennis Hwang who has created over 150 doodles to this date.