Porsche – the essence of funky songs and glittery ads – is a package of elitism and classicism. The car’s name itself refers to sky-touching success, victory and glorious history. Porsche’s logo design refers to the coat of arms of Stuttgart. Professor Ferdinand Porsche, along with his son Ferry and his trusted circle of executives, decided to bring a new identity, a new emblem of his company in the city in ...

The cars’ lover would go bananas whenever it would come to Nissan. Started as the DAT motor company, Nissan has changed several names and logos with time, and the whole tale of names and logos depended on the financial status of the company. Started by Kenjiro Den, Rokuro Aoyama and Meitaro Takuchi, the first name DAT was adopted by picking the first letters of the owners’ sir names. In 1918, the company ad ...

SAAB – the larger the brand is, the greater is its logo story. Saab was originally a jet manufacturer company, specified to meet the needs of the Swedish Air Force. The end of World War 2 brought new phase for Saab, in which the jet manufacturers started making cars (consider the speed of Saab :D). URSAAB or SAAB 92001 was secretly put on the roads for a test drive in 1946. The successful 530,000 km long te ...

We always think about the people or products, which stay and rule in the market for years, then diminish for some or no reason. And when these people or products make a comeback, we become more interested in them than ever before! I remember the time when, in winter morning walks, my grandpa told us about an automobile manufacturing company founded by Walter Chrysler – the Chrysler Corporation. He always ad ...

Citroen is, probably, the only automotive company, which has not changed its trademark logo design since its creation. Though a little change in colors can be seen, yet the main design remains the same. I believe, in fact the majority of us believes, that a similar type of logo design proves to be temporarily catchy, if adopted for a long period of time. But the designer of Citroen logo is someone very geni ...