Adidas: The Name, Logo and Identity!

To start off with the logo identity of Adidas let me brief a little about the history, which surely is quite enticing. The company came into being in 1920 with a collaboration of two brothers named Adolf (Adi) Dassler and Rudolf Dassler. Within few years, Rudolf Dassler announced separation and launched his own brand PUMA AD.

The fright was not taken seriously and Adolf (Adi) proceeded with the aim to produce quality, durable and comfortable wear for athletes all around the world. The logo design was based on the only symbol associated with the brand which was the Trefoil (flower). It remained intact for years as the three leaves in the logo put on the air an Olympic spirit and the three parallel strips represented:

1) Sporty Design
2) Anti-Injury comfort
3) Durability

Adidas officially adopted trefoil as their corporate logo in 1972 and it remained the corporate identity till 1996. In the same year Adi Dassler publicized that Trefoil would only be displayed on heritage products and these heritage products would include Rod Laver, Classic T-shirts, Stan Smith and A-15 Warm-Up. In the early 1996, the company removed the flower out of the corporate logo design and announced the Three-Stripes, the current logo, as the official Adidas logo. These three stripes of Adidas logo represent performance i.e. for the athlete and for aggressive dedication of the company for producing quality and durable goods.