Adidas Logo – Design And History!

Adidas – A name that represents a leader in sports wears. A symbol that represents elegance and durability.

This great logo was created by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adidas Logo was first used in 1949 on footwear with the slogan “the brand with 3 stripes”. The 3 stripes logo was used in 1967 on Adidas Apparel. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the Adidas logo appearing on each product.

The logo is typically feature three parallel stripes, which represent the Adolf Dassler three guiding principles to create the best footwear for athletes: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable.

Following is the time line of Adidas logo.

1949 & 1967 – Adi Dassler used the 3 striped Adidas logo on Adidas sports shoes.

1971 – This year marked the birth of Adidas Trefoil Logo. The Trefoil Adidas logo showed the diversity in Adidas brand. It was first used in 1972, and later became a corporate symbol.

1997 – The three striped Adidas Logo was re-introduced after being re engineered by Peter Moore, who was the creative director of Adidas at that time. This time the three stripes converted into three bars forming the shape of mountain. This logo represent the challenges and goals to be achieved.

1998 – Adidas merged with Salomon and introduced a new corporate logo that represented brand values of both the groups. It maintained the blue color of Adidas and inherited Red color from Salomon. The logo incorporated 3 shapes to look like a diamond. The two arcs that extended upwards represented the arms of the winner, raised after victory. This logo however never appear on adidas products.